The article of the week I found very impressive is about the new application on facebook of Delta Airlines.
What an invention? The company has got from last august a facebook page. But now everybody can book a flight from the facebook app. That mean a gain of time.
you only need to go over your facebook page and then you can book your vacation: you do not to book in an other booking engine app over your phone.
the tocket counter permits to the guest to put additional option and look at the delay, check in hour... direct on it facebook account.
I went to there blog and customer have nice comments. This is a good invention. I think every company should do that.
link to the artcile
2 commentaires:
Several industries are doing the same thing, for example in the clothing industry, several brands have integrated an application on Facebook for fans to purchase directly from their page. This trend must be in the objective to link all accounts, companies now all have an official site and profiles on several social networks. As a customer at some point all of that can be confusing and not seem to make sense unless these profiles adds more value for the customer, simplifying our purchasing process for example.
Online check-in via Facebook is a good idea but in my opinion, this new possibility has to prove its fonctionnement. I just tried and it was very long, I made 4 clicks to learn that I was unable to do anything as I was out of US. On the official website, to book any flight or check in, only two clicks are required. Finally, I am afraid regarding the security of the Facebook page.
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