mardi 25 janvier 2011
lundi 24 janvier 2011
vendredi 21 janvier 2011
What consumers want most from a hotel in 2011
LInk to the article
This article is about what consumers are expected from hoteliers in 2011.
Every year the consumers goals change with the environment, the market, and life changed. So constently, the hoteliers have to take care about the trends and the consumers expectation.
People wants more for less! which mean that people want to spend less money but having as much as possible more activities and amenities. A lot of hotels nowadays are proposing package with everything included, and people love it.
From the experience of my last training in a luxury hotel, clients like also to complain to get something free as the drinks, dinner.. But the hotelier knows that giving as much as possible to the client is creating his fidelisation.
This article is about what consumers are expected from hoteliers in 2011.
Every year the consumers goals change with the environment, the market, and life changed. So constently, the hoteliers have to take care about the trends and the consumers expectation.
People wants more for less! which mean that people want to spend less money but having as much as possible more activities and amenities. A lot of hotels nowadays are proposing package with everything included, and people love it.
From the experience of my last training in a luxury hotel, clients like also to complain to get something free as the drinks, dinner.. But the hotelier knows that giving as much as possible to the client is creating his fidelisation.
dimanche 16 janvier 2011
IMGuest.com, like Foresquare for hotels
This article learned me this week a new social networking related on my study : HOspitality.
It is talking about IMguest.com. It is a social network between the hotelier and his guest. The conversation can travel all over the world. The aim of this social network is to work with the business travelers. It is a unique plateform for the hotel guests and boost the hotel and the brand.It can offer special package for the guest.
The guest has just to sign in to the website and find the hotel or the destination. Then he can talk with the hotelier and make business with him. It is concerning hotel and guest all over the world.
For the hotelier it is a big social opportunity and can bring a lot of guest. He can earn statistic and information about the guest.
I did not know about that social network because today you can possibly learn about a brand and the new opening of a hotel thanks to facebook but this is an entire network in direct between hotelier and guests.
http://www.hotelmarketing.com/index.php/content/article/imguest.com_like_foresquare_for_hotels
It is talking about IMguest.com. It is a social network between the hotelier and his guest. The conversation can travel all over the world. The aim of this social network is to work with the business travelers. It is a unique plateform for the hotel guests and boost the hotel and the brand.It can offer special package for the guest.
The guest has just to sign in to the website and find the hotel or the destination. Then he can talk with the hotelier and make business with him. It is concerning hotel and guest all over the world.
For the hotelier it is a big social opportunity and can bring a lot of guest. He can earn statistic and information about the guest.
I did not know about that social network because today you can possibly learn about a brand and the new opening of a hotel thanks to facebook but this is an entire network in direct between hotelier and guests.
http://www.hotelmarketing.com/index.php/content/article/imguest.com_like_foresquare_for_hotels
mercredi 12 janvier 2011
dimanche 9 janvier 2011
Best Western launches iPad app
Best western has just launched its new ipad app: it is not only the booking online but a real digital world around one or more best western hotels!
It is genius, lets say that you travel at the best western of Orlando Florida, when you go back home and from your Ipad you can share your experience with your friends and family: restaurant around, actities...
It is really good to have this app for the hotel and the customer: the hotel will care about the comments and will do the best to answer their disapointment or anything. It is important for a hotel to be on that place because it is the today's world and shows that the hotel cares about digital world and listen to the new technologies.
For the customer who will be intersted of the best western of orlando, it is the best for him to get this app and look at what it is saying about the hotel!!
It is genius, lets say that you travel at the best western of Orlando Florida, when you go back home and from your Ipad you can share your experience with your friends and family: restaurant around, actities...
It is really good to have this app for the hotel and the customer: the hotel will care about the comments and will do the best to answer their disapointment or anything. It is important for a hotel to be on that place because it is the today's world and shows that the hotel cares about digital world and listen to the new technologies.
For the customer who will be intersted of the best western of orlando, it is the best for him to get this app and look at what it is saying about the hotel!!
dimanche 2 janvier 2011
The new luxury landscape
The crisis of 2009 had touched all kind of market including luxury.
Before, luxury was seen as something valuable for our selves. Now luxury is seen as a moment, consumers take it personnaly. the question is what will be the new attitude of 2011. Of course luxury brand in hospitality, and because of the growing competition has to be innovative for the customer to fidelize him.
In 2011 in Paris ,for example, will be built new palace. It is luxury but the good one will be the one where customer feel themselves their luxuous moment.
Link to the article:
http://www.hotelmarketing.com/index.php/content/article/the_new_luxury_landscape
Before, luxury was seen as something valuable for our selves. Now luxury is seen as a moment, consumers take it personnaly. the question is what will be the new attitude of 2011. Of course luxury brand in hospitality, and because of the growing competition has to be innovative for the customer to fidelize him.
In 2011 in Paris ,for example, will be built new palace. It is luxury but the good one will be the one where customer feel themselves their luxuous moment.
Link to the article:
http://www.hotelmarketing.com/index.php/content/article/the_new_luxury_landscape
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