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mardi 19 avril 2011
mercredi 6 avril 2011
Class review
SOCIAL REWARDS + SOCIAL NETWORK - TOP GUEST + INSTAGRAM
1. What customer groups - communities of interest are being targeted
•Iphone users
2. What actions are being provoked
•Take a picture and share it on Facebook, Twitter or Flickr
3. Are the incentives appropriate
•Bonus points
4. Will these campaigns work - yes, why - no, why not
•No, because they reward only the best users.
5. Do commercial campaigns change the essential nature of the social network used.
•No, because it is still a question of sharing pictures
SOCIAL NETWORK + OTA - EXPEDIA + FACEBOOK
6. What customer groups - communities of interest are being targeted
•Smartphone users
•Facebook users
•Travelers
•Expedia customers
7. What actions are being provoked
• Like Expedia
•Invite Facebook friends
•Make sure that your Facebook friends accept your invitation
8. Are the incentives appropriate
•Expedia Travel Credit
9. Will these campaigns work - yes, why - no, why not
•We could say that it works thanks to the large number 184 320 of likers
10. Do commercial campaigns change the essential nature of the social network used
The essential nature of Facebook is still the same. All about sharing, inviting
1. What customer groups - communities of interest are being targeted
•Iphone users
2. What actions are being provoked
•Take a picture and share it on Facebook, Twitter or Flickr
3. Are the incentives appropriate
•Bonus points
4. Will these campaigns work - yes, why - no, why not
•No, because they reward only the best users.
5. Do commercial campaigns change the essential nature of the social network used.
•No, because it is still a question of sharing pictures
SOCIAL NETWORK + OTA - EXPEDIA + FACEBOOK
6. What customer groups - communities of interest are being targeted
•Smartphone users
•Facebook users
•Travelers
•Expedia customers
7. What actions are being provoked
• Like Expedia
•Invite Facebook friends
•Make sure that your Facebook friends accept your invitation
8. Are the incentives appropriate
•Expedia Travel Credit
9. Will these campaigns work - yes, why - no, why not
•We could say that it works thanks to the large number 184 320 of likers
10. Do commercial campaigns change the essential nature of the social network used
The essential nature of Facebook is still the same. All about sharing, inviting
lundi 4 avril 2011
dimanche 3 avril 2011
Travelocity launches “Top Secret Hotels” iPhone app
The text I found this week is about the new app that expedia did launched: the travelocity's app.
It offers lower price (55% off) using top secrets hotel. This is a last minute option for people deciding to travel today or this week end for example.
Well I remember having traveled in Florida with last minute hotel and it was very complicated to stop at every hotel to find the cheapest one: it was a waste of time actually. I imagine if that app had existed I would enjoy more every hotels.
This app gives also whats nearby the hotel you have choosen (restaurant, guide...) Even if it not a last minute travel you can book package with this app too finding the best rate of the hotel you might need.
Link to the article
It offers lower price (55% off) using top secrets hotel. This is a last minute option for people deciding to travel today or this week end for example.
Well I remember having traveled in Florida with last minute hotel and it was very complicated to stop at every hotel to find the cheapest one: it was a waste of time actually. I imagine if that app had existed I would enjoy more every hotels.
This app gives also whats nearby the hotel you have choosen (restaurant, guide...) Even if it not a last minute travel you can book package with this app too finding the best rate of the hotel you might need.
Link to the article
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