Class review

SOCIAL REWARDS + SOCIAL NETWORK - TOP GUEST + INSTAGRAM

1. What customer groups - communities of interest are being targeted

•Iphone users

2. What actions are being provoked

•Take a picture and share it on Facebook, Twitter or Flickr

3. Are the incentives appropriate

•Bonus points

4. Will these campaigns work - yes, why - no, why not

•No, because they reward only the best users.

5. Do commercial campaigns change the essential nature of the social network used.

•No, because it is still a question of sharing pictures



SOCIAL NETWORK + OTA - EXPEDIA + FACEBOOK

6. What customer groups - communities of interest are being targeted

•Smartphone users
•Facebook users
•Travelers
•Expedia customers


7. What actions are being provoked

• Like Expedia
•Invite Facebook friends
•Make sure that your Facebook friends accept your invitation

8. Are the incentives appropriate

•Expedia Travel Credit

9. Will these campaigns work - yes, why - no, why not

•We could say that it works thanks to the large number 184 320 of likers

10. Do commercial campaigns change the essential nature of the social network used

The essential nature of Facebook is still the same. All about sharing, inviting