mardi 8 février 2011
dimanche 6 février 2011
Gogobot, the Facebook of the travel industry?
Today, the article I choose is the Gogobot concept. It is a social network for travel sharing.
The company said that now they want the identification of people having shared their comment about a travel. So trust between everyone is easier and can be follow anytime. People can share their trips and others can plan their vacation.
Now people do not use so much travel agencies. The easiest way and the cheapest way is to book everything on internet. So, once people have found there vacation, they want to have information and know more about the tourist place. Most of the time people like to find little places really rare.
So with a direct communication on a social network dedicated to the travel, people are not feeling alone anymore and would get more information about a location than if they just buy a tourism book.
Link to the article: http://www.hotelmarketing.com/index.php/content/article/gogobot_the_facebook_of_the_travel_industry
The company said that now they want the identification of people having shared their comment about a travel. So trust between everyone is easier and can be follow anytime. People can share their trips and others can plan their vacation.
Now people do not use so much travel agencies. The easiest way and the cheapest way is to book everything on internet. So, once people have found there vacation, they want to have information and know more about the tourist place. Most of the time people like to find little places really rare.
So with a direct communication on a social network dedicated to the travel, people are not feeling alone anymore and would get more information about a location than if they just buy a tourism book.
Link to the article: http://www.hotelmarketing.com/index.php/content/article/gogobot_the_facebook_of_the_travel_industry
mardi 1 février 2011
Whats most important for business travelers when choosing a hotel?
Link to the article: http://www.hotelmarketing.com/index.php/search/results/a063bfdad5e0bbfcb9528bbd81003aba/
This week, this article retained my attention. Effectively, a travel study published by Travel Leaders informs us regarding what is the most important for business travel when they choose a hotel:
1. The hotel has to be close to the business meeting
2. The hotel has to use its reward program
3. Wi-Fi has to be free
4. The hotel has to be near the airport
5. Breakfast has to be free
Moreover, more than 50% combine business travel with leisure or family trip.
These studies are really interesting and permit us to be informed of what our guests are looking for. This information is helpful in order to target a segment. For example, if your hotel is close to the airport, your most important target will be business travelers.
Then, you will have to think what is important for people who are traveling for business. Obviously, the location of hotel is necessary because they won’t lose time in transportation. the Wi-Fi for free of course, they are in a business travel, they have to work and they won’t pay for Internet, and to finish the breakfast for free because most of the time meetings are delayed and the only real meal that they have is breakfast !
In order words, to target a segment, think what is important for them. For the business segment, the gain of time is the success key.
This week, this article retained my attention. Effectively, a travel study published by Travel Leaders informs us regarding what is the most important for business travel when they choose a hotel:
1. The hotel has to be close to the business meeting
2. The hotel has to use its reward program
3. Wi-Fi has to be free
4. The hotel has to be near the airport
5. Breakfast has to be free
Moreover, more than 50% combine business travel with leisure or family trip.
These studies are really interesting and permit us to be informed of what our guests are looking for. This information is helpful in order to target a segment. For example, if your hotel is close to the airport, your most important target will be business travelers.
Then, you will have to think what is important for people who are traveling for business. Obviously, the location of hotel is necessary because they won’t lose time in transportation. the Wi-Fi for free of course, they are in a business travel, they have to work and they won’t pay for Internet, and to finish the breakfast for free because most of the time meetings are delayed and the only real meal that they have is breakfast !
In order words, to target a segment, think what is important for them. For the business segment, the gain of time is the success key.
Inscription à :
Articles (Atom)