IMGuest.com, like Foresquare for hotels

This article learned me this week a new social networking related on my study : HOspitality.
It is talking about IMguest.com. It is a social network between the hotelier and his guest. The conversation can travel all over the world. The aim of this social network is to work with the business travelers. It is a unique plateform for the hotel guests and boost the hotel and the brand.It can offer special package for the guest.
The guest has just to sign in to the website and find the hotel or the destination. Then he can talk with the hotelier and make business with him. It is concerning hotel and guest all over the world.
For the hotelier it is a big social opportunity and can bring a lot of guest. He can earn statistic and information about the guest.
I did not know about that social network because today you can possibly learn about a brand and the new opening of a hotel thanks to facebook but this is an entire network in direct between hotelier and guests.

http://www.hotelmarketing.com/index.php/content/article/imguest.com_like_foresquare_for_hotels