One way to market the brand of a hotel or hotel chain, is to create a facebook pages.
The page permits everybody to follow the brand and to know the news of it.4 to 5 people use social media. Around everybody has got a facebook account.
The percentage of ROI created by facebook pages are growing up every day. The facebook page is the way to interact directly with clients or futur clients.
For example the facebook page of Leading Hotel of the world asks every week end if someone have been in a LHW hotels and spend a great time. Also they everyday speak with the fans so it creates a great contact between fans and the company.
The fan feels important for the brand. And the brand takes advise, compliment, or bad experiences, so it is like a satisfaction survey.
Link
Aucun commentaire:
Enregistrer un commentaire