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One of the largest hotel group in the world grows its market in Asia.
As we know China is the biggest market in terms of tourism emergence. So Starwood hotel group expend its chance of attracted more chinese tourist. So the group develop it booking engine translted it in chinese. So the access for chinese is easier.
It is the way for customer and also for the group to understand each other. The company is the only one in the world that is 24h available in chinese for customer.
The strategy of the group is amazyng and unique.
The analysis of the market segment and looking at the future is the way of being the more profitable for customer and know what is expecting.
1 commentaire:
It is a great initiative from Starwood as China is a key country in the tourism sector, or I should precise "Chinese". Their country is in constant growth and their language is not as developed in Hospitality. English still be the first language of the World. Some people say that Chinese will be on the first place in a few time...but at the moment, the way to permit them to make reservation for example, in Chinese, is a symbol for them and show their power in the Tourism. In other words, we could use the Apollo words applicate to this case "that's one small step for Starwood, one giant leap for China Tourism"!
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