Today, the article I choose is the Gogobot concept. It is a social network for travel sharing.
The company said that now they want the identification of people having shared their comment about a travel. So trust between everyone is easier and can be follow anytime. People can share their trips and others can plan their vacation.
Now people do not use so much travel agencies. The easiest way and the cheapest way is to book everything on internet. So, once people have found there vacation, they want to have information and know more about the tourist place. Most of the time people like to find little places really rare.
So with a direct communication on a social network dedicated to the travel, people are not feeling alone anymore and would get more information about a location than if they just buy a tourism book.
Link to the article: http://www.hotelmarketing.com/index.php/content/article/gogobot_the_facebook_of_the_travel_industry
2 commentaires:
This Social media is a good things but please do you know caracters and flavors of people you send comments on this website? That the problems for the moment no one site or others media could replace a guide book or friends advices...
This article is very interesting. I think that Gogobot, a new social travel site, is a very good tool and help for the users.
I totally agree with you, today, the majority of travelers prefer to book everything on internet when they prepare their vacation. They do not use Travel Agencies, and, they need to collect some information before to choose their destination, their hotel... and it can be difficult to do this alone. In this sense, you can find some reviews and comments on TripAdvisor for example, but you do not know the sources, the persons who wrote these reviews, so you can have difficulties in believe these comments. The principal advantage of Gogobot, is the fact that this site gather information of our friends on Facebook and of our followers on Twitter, so when you need some information about a specific destination, a hotel...Gogobot can give you these information, and you know their sources (your friends and followers).
I think that it is easier to believe the comments and feedbacks of the people whom one knows. There is more facility to be in a relationship of trust and of sharing of information.
To conclude, Gogobot is a good idea for the travel industry.
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