THINK TANK ASSIGNMENT

Avvio

View more presentations from georgencamille.

EXPEDIA / FACEBOOK

Class review

SOCIAL REWARDS + SOCIAL NETWORK - TOP GUEST + INSTAGRAM

1. What customer groups - communities of interest are being targeted

•Iphone users

2. What actions are being provoked

•Take a picture and share it on Facebook, Twitter or Flickr

3. Are the incentives appropriate

•Bonus points

4. Will these campaigns work - yes, why - no, why not

•No, because they reward only the best users.

5. Do commercial campaigns change the essential nature of the social network used.

•No, because it is still a question of sharing pictures



SOCIAL NETWORK + OTA - EXPEDIA + FACEBOOK

6. What customer groups - communities of interest are being targeted

•Smartphone users
•Facebook users
•Travelers
•Expedia customers


7. What actions are being provoked

• Like Expedia
•Invite Facebook friends
•Make sure that your Facebook friends accept your invitation

8. Are the incentives appropriate

•Expedia Travel Credit

9. Will these campaigns work - yes, why - no, why not

•We could say that it works thanks to the large number 184 320 of likers

10. Do commercial campaigns change the essential nature of the social network used

The essential nature of Facebook is still the same. All about sharing, inviting

A knowledge recap

Travelocity launches “Top Secret Hotels” iPhone app

The text I found this week is about the new app that expedia did launched: the travelocity's app.
 It offers lower price (55% off) using top secrets hotel. This is a last minute option for people deciding to travel today or this week end for example.

Well I remember having traveled in Florida with last minute hotel and it was very complicated to stop at every hotel to find the cheapest one: it was a waste of time actually. I imagine if that app had existed I would enjoy more every hotels.

This app gives also whats nearby the hotel you have choosen (restaurant, guide...) Even if it not a last minute travel you can book package with this app too finding the best rate of the hotel you might need.
Link to the article

SOCIAL MEDIA ROI

1. What is meant by 'Social Media is not free'?

• access to social media is free but not everything:
• the company has to hire someone to manage social media so this is not free
• some social media are not free such as: buzzmetrics, cymfony... you need to invest for the design and build your own application on those social media
• other investment could be done to be present in new social media: for example a mobile app cost a lot of money (around 5000 euros) 

2. In addition to rooms bookings, what measurements would be effective for hotels?

• Measure in term of notoriety by using a special program for example: twitalyzer, klout, google analytics
• guest comments
• sharing value/ active followers
• page views
• loyalty
• how many fans, download, followers, view...

3. How should a hotel, with limited resources, decide what SM efforts to make?

• define a SIM action plan 
• define in which social media we will act
• set up goals and objectives
• define the chanel (social media and plateform)
• how to measure it
• how to create a bigger community

4. What role does SM play in offering customer services?

• it is an influencer
• to reward the guest
• personnalization of the customer

Mobile marketing

Mobile marketing

View more presentations from Cam Grg.